Marketing Guide - Google Adwords

Google AdWords is ideal for all types of businesses small and large. This pay per click tool for marketing helps you reach out to your potential customers and educate them about the services you offer and enable conversion.

With Google AdWords, you will be able to make your website visible to your target audience, market your spa services, and boost your sales.

How does Google AdWords work?

An AdWord campaign involves several variables. But the basic campaign involves using select keywords or phrases that describe your services or business the best. A customer who searches using those keywords and phrases will see your advertisement with a link to your site. When the visitor clicks the link, they become a lead. Here are a few ways in which you can use Google AdWords efficiently:

1. Targeted keywords

It is vital to have the right keywords that are relevant to your business, location, and service which customers are most likely to use for searches. For instance, a customer in Sydney would use a search word like spa services in Sydney, best spa Sydney, etc. When the keywords are relevant, they will ensure success of your AdWords marketing.

2. Location based marketing

Google AdWords helps in narrowing down your prospective customers by allowing customization features, such as zip codes, cities, states, and countries and even targeting a particular radius. This way you can ensure your ads reach your target customers accurately and avoid spending on customers located far away.