Marketing Guide - Online Reviews

Social media and review sites online have substituted the conventional word of mouth advertising that small businesses rely on. A majority of online users rely on the reviews to decide on their purchases. And they treat the online reviews on par with personal recommendations. So, a bad review can reflect poorly on your business and go to the extent of damaging it beyond repair.

Online Review Sites Grab Attention

If you look at the popularity of online review sites, such as Yelp and Trip Advisor, you will understand the huge impact these sites have on individual decision making.  Being featured on these sites will help increase your reach.

Review Platforms

Online reviews also influence Google’s search rankings tremendously especially since the 2014 Pigeon algorithm update released by the search engine.  Local businesses are ranked based on the ratings they receive on sites such as Trip Advisor and Yelp.

Social media and review sites online have substituted the conventional word of mouth advertising that small businesses rely on. A majority of online users rely on the reviews to decide on their purchases. And they treat the online reviews on par with personal recommendations. So, a bad review can reflect poorly on your business and go to the extent of damaging it beyond repair.

Online Review Sites Grab Attention

If you look at the popularity of online review sites, such as Yelp and Trip Advisor, you will understand the huge impact these sites have on individual decision making.  Being featured on these sites will help increase your reach.

Social media and review sites online have substituted the conventional word of mouth advertising that small businesses rely on. A majority of online users rely on the reviews to decide on their purchases. And they treat the online reviews on par with personal recommendations. So, a bad review can reflect poorly on your business and go to the extent of damaging it beyond repair.

Online Review Sites Grab Attention

If you look at the popularity of online review sites, such as Yelp and Trip Advisor, you will understand the huge impact these sites have on individual decision making.  Being featured on these sites will help increase your reach.

Review Platforms

Online reviews also influence Google’s search rankings tremendously especially since the 2014 Pigeon algorithm update released by the search engine.  Local businesses are ranked based on the ratings they receive on sites such as Trip Advisor and Yelp.

Review Volume

The more reviews you receive the better the trust that consumers form about your product. You require a minimum of 10 reviews to grab attention of your prospective customers.

Hence, it is important to take the necessary steps to gain high review volume on the popular review sites. Promising customers a free gift or discount on completing a review is a way that has worked well for many businesses.

Search Rankings and Reviews

When there are several companies that relate to a particular keyword, Google uses online reviews to rank the top companies. Review signals are in fact rated as the fifth highly essential ranking factor for search engines. So, higher reviews can get you to the top spot easily.

Increased Trust Results in More Revenue

Your bottom line stands to benefit a lot from good reviews online. Even the most critical customer is ready to pay an expensive price if the ratings are good and the review volume is high.

So, the more online reviews you receive on the popular review sites the better will be the success potential of your business.

Online reviews also influence Google’s search rankings tremendously especially since the 2014 Pigeon algorithm update released by the search engine.  Local businesses are ranked based on the ratings they receive on sites such as Trip Advisor and Yelp.

Review Volume

The more reviews you receive the better the trust that consumers form about your product. You require a minimum of 10 reviews to grab attention of your prospective customers.

Hence, it is important to take the necessary steps to gain high review volume on the popular review sites. Promising customers a free gift or discount on completing a review is a way that has worked well for many businesses.

Search Rankings and Reviews

When there are several companies that relate to a particular keyword, Google uses online reviews to rank the top companies. Review signals are in fact rated as the fifth highly essential ranking factor for search engines. So, higher reviews can get you to the top spot easily.

Increased Trust Results in More Revenue

Your bottom line stands to benefit a lot from good reviews online. Even the most critical customer is ready to pay an expensive price if the ratings are good and the review volume is high.

So, the more online reviews you receive on the popular review sites the better will be the success potential of your business.

The more reviews you receive the better the trust that consumers form about your product. You require a minimum of 10 reviews to grab attention of your prospective customers.

Hence, it is important to take the necessary steps to gain high review volume on the popular review sites. Promising customers a free gift or discount on completing a review is a way that has worked well for many businesses.

Search Rankings and Reviews

When there are several companies that relate to a particular keyword, Google uses online reviews to rank the top companies. Review signals are in fact rated as the fifth highly essential ranking factor for search engines. So, higher reviews can get you to the top spot easily.

Increased Trust Results in More Revenue

Your bottom line stands to benefit a lot from good reviews online. Even the most critical customer is ready to pay an expensive price if the ratings are good and the review volume is high.

So, the more online reviews you receive on the popular review sites the better will be the success potential of your business.