How to Start a Med Spa - Website & Blogging

Since you are in the beauty business, having an aesthetically designed website is important. And it should be user-friendly too. While a few years back it charged you more for website design and development, it has become easy and inexpensive now to build a site with superior design aspects such as Weebly, WordPress, and SquareSpace.

Building a WordPress site is actually very simple but if you are not familiar with it, a web designer would take care of it and even teach you on the basic website management, such as blog posts, updates, etc., once the site is set up and ready to go.

Blogs have transformed into powerful marketing tools for businesses in recent years. They possess the ability to:

  • Increase traffic to your site
  • Help add more pages which search engines can index
  • Give a personal angle to the business website 

You need not be an expert blogger to make your blog a successful and profitable venture. Make sure you are able to answer clearly any questions put forth by the audience, provide engaging and attractive content, and give a solution via your creative content. With blogging, you will be able to inform or address certain aspects which are not covered by your website.

Here are certain dos and don’ts in blogging:

  • Content should be a minimum of 300 words
  • Every post should have a unique URL, so they are easy to find
  • Create hyperlinks to authoritative sites when you reference them
  • When you have keywords or phrases relevant to your site, link them back to the concerned page in your website
  • Don’t go overboard on the links. Limit them to two for every 100 words
  • Lists grab attention, as they are more readable
  • Offer takeaways
  • And ensure your content provides a proper solution instead of just promoting your business